ROI of 200% to 1600% in 4 MONTHS
Men’s Fashion Brand’s Journey to Boosting Online Sales
About Them
This brand sells men’s clothes online but isn’t seeing the sales they hoped for. They’re eager to boost sales quickly and make the most out of their ad budget. Based in the US, they run their online store through Shopify and use Facebook and Instagram for ads.
Goals
They wanted to sell more, keep customers coming back, and get more money back from what they spent on ads. They were losing potential sales because shoppers left their carts without buying. Their goals were to:
- Earn more from ads
- Show improvements in 2 weeks
- Quadruple their ad budget
Challenges
Their low returns were due to poor marketing strategy, unappealing website design, ineffective ads, and lack of proper testing.
- A website not optimised for sales
- Achieving quick results
- Not using dynamic retargeting ads
- Poor initial ad targeting
- No systematic testing or ad improvement
- Lack of email marketing
- Confusing website navigation
Steps Taken
I prepared everything needed for a comprehensive sales funnel:
- Identified the right audience segments
- Created and targeted ads more effectively
- Started email campaigns for cart abandoners
- Used dynamic retargeting
- Adjusted campaigns for better reach and relevance
Testing
I started ad campaigns focused on attracting visitors and gauged their effectiveness by:
- Experimenting with ad designs and content
- Testing different ad formats
- Finding the best audience matches
- Optimizing email send times
Implementation
After testing, I focused on rolling out a sales funnel that included:
- Awareness: I used paid ads and various campaigns to increase sales.
- Interest: For interested visitors, I used retargeting ads to warm them up further.
- Intent: I aimed to convert interested visitors into buyers and collected their emails for personalised communication.
- Purchase: I converted contacts into repeat customers using email campaigns and retargeting.
- Loyalty/Retention: I kept customers back with email campaigns, retargeting, and excellent customer service.
