Generating Leads: How I Got 5,473 Customers for My Client
About Them
The client ran an online marketplace in the UK, linking businesses with freelancers worldwide. They offered a monthly subscription and took a fee from each project. They wanted to attract more customers but needed to know how because they needed a marketing plan, ads, landing pages for collecting leads, and a way to track everything. They hoped to get visitors to either schedule a call or download a PDF from a landing page to make a sale eventually.
Goals
I aimed to get more subscribers and keep them longer, as the client is losing subscribers and attraction to their platform.
Challenges
The main issues were the platform’s poor design and lack of a solid marketing strategy, including the following: an unappealing design, no clear strategies, zero presence on social media or ads, no previous marketing data, no way to track the progress, and no clear idea of who their customers were.
Steps Taken
I prepared everything needed for a robust marketing funnel, including starting with LinkedIn ads, designing landing pages, creating lead magnets and ad visuals, attracting my target audience to the landing pages, collecting their contact details, offering them my lead magnets, and starting email marketing campaigns.
Testing
I launched my ads to see how they’d perform, aiming to test my target audience’s response, use various social media for ads, find out which content got more engagement, and focus on productive content.
Implementation
After testing, I built a sales funnel with the following steps:
- Awareness: I used paid ads to bring people to my landing page.
- Interest: Kept their interest with more targeted ads.
- Intent: I asked for their contact details to offer my lead magnets.
- Purchase: Used email to convert leads into paying customers.
- Loyalty/Retention: Kept customers engaged with newsletters, webinars, and good support.
This approach helped us significantly increase my client’s subscriber base and revenue.
