Journey to Gaining 8579 New Users for a Payment Service
How I Acquired 8579 New Sign-Ups in Just 5 Months
About Them
The client, offering a payment service, aimed to drive traffic to their webpage and encourage visitors to either schedule a call or download informative material. They want to use LinkedIn ads to reach finance professionals in small to mid-sized companies.
Goals
Their objectives were clear:
- Generate leads
- Convert leads into paying users
- Retain acquired users
Challenges
The client faced various obstacles, including:
- Lack of a clear plan
- Absence of existing ad accounts and marketing data
- No prior ads or tracking setups
Steps Taken
Here’s how I executed the strategy:
- Developed web pages and compelling lead magnets to attract visitors
- Initiated LinkedIn ad campaigns to target the desired audience
- Directed the audience to designated web pages to obtain lead magnets by sharing their contact details
- Implemented email marketing campaigns to further engage with leads
Testing
I conducted extensive experimentation across various social media platforms, ad formats, target audiences, web pages, and lead magnets to identify the most effective approaches.
Implementation:
Following experimentation, I established a structured sales funnel process comprising:
Awareness:
Utilised ads and campaigns to maximise visibility
Interest:
Deepened interest through targeted ads
Intent:
Offered valuable resources in exchange for contact information, converting visitors into leads
Purchase:
Leveraged email marketing to convert leads into paying customers
Loyalty/Retention:
Maintain customer engagement and satisfaction through newsletters, webinars, and outstanding support.
was the cost per lead (CPL)
0
€
targeted and relevant leads within four weeks
0
+
booked calls
0
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