LEAD GENERATION - COST PER LEAD 7X CHEAPER
About Them
The client operated a website for online courses and aimed to collect emails from potential students through lead generation. The overarching goal was to convert these leads into paying students, with a clear objective of minimizing expenses and increasing sign-ups within five months.
Goals
- Increase the number of leads and convert them into paying customers.
- Reduce advertising spending while maximizing returns.
- Witness tangible improvements within a tight three-month timeframe.
Challenges
- Inadequate website setup for attracting leads.
- Lack of a concise marketing strategy tailored to short-term goals.
- Absence of specific tactics, such as special offers, to generate interest.
- Insufficient market research on potential students.
Steps Taken
- Created compelling online ads and social media content to raise awareness.
- Developed targeted lead magnets and landing pages to capture email sign-ups.
- Deployed email marketing campaigns to convert leads into paying customers.
Testing
- Evaluated the performance of ads through A/B testing to optimize engagement.
- Tested different lead magnets and landing page designs to improve conversion rates.
- Analyzed email campaign metrics to fine-tune strategies and boost customer acquisition.
Implementation
- Increasing Visibility: Launched paid ad campaigns to enhance course visibility.
- Capturing Interest: Tailored ad content to captivate potential students.
- Driving Action: Encouraged sign-ups for valuable incentives, converting prospects into leads.
- Facilitating Enrollment: Utilized collected emails for targeted email campaigns to facilitate course enrollment.
- Cultivating Loyalty: Maintained engagement through newsletters, webinars, and exceptional support.
Conclusion: Through strategic planning, meticulous execution, and continuous optimization, I successfully addressed the client’s challenges and achieved remarkable results. The significant reduction in cost per lead, coupled with increased lead volume and conversion rates, paved the way for sustained growth and success in the competitive online learning market.
Results
increase in the number of leads in the 1st month
0
X
increase in conversion rate of leads in 5 months
0
X
increase in number of leads in the 5th month
0
X
