Email Marketing using Klaviyo | 68,000$ Sales | 40% Openrate
About Them
A client with an online healthcare store wanted to increase their email open rates and aimed to earn a significant portion of their total revenue through email campaigns. They were using Klaviyo for email marketing and automation.
Goals
- Double the email open rates
- Increase the click rates in emails
- Boost the return on investment (ROI) from emails
- Figure out the best times and frequency for sending emails
- Make 30% of total revenue from email marketing
Challenges
- Lack of customer segmentation
- Absence of automated email flows
- No routine for cleaning the email list
- Missing an email content strategy
- No consistent style or design for emails
- Unclear definition of target customers
- No lead magnets or attractive offers
- No landing pages for capturing emails.
- No ad account setup.
- Lack of tracking and optimization tools.
Steps Taken
I tackled these challenges by
- Setting up email automation
- Creating and refining email flows
- Testing and adjusting email send frequency and relevance
- Segmenting the email list
- Cleaning up the email list
- Developing a new content strategy
- Defining target customer personas
- Producing targeted content
- Designing emails with a consistent brand style
- Launching personalized email campaigns
- Sending out tailored messages to different customer segments
Testing
After the email strategy, I initiated the campaigns, delivering tailored content to prospective customers. I methodically implemented, assessed, and refined email marketing endeavours, encompassing:
- Collecting emails through sign-up pages, forms, and special offers
- Creating landing pages tailored for email traffic
- Designing newsletter and promotional campaign templates
- Implementing automated and triggered email campaigns
- Sending transactional emails
- Testing subject lines and sender names
- Ensuring emails are mobile-friendly
- Integrating social media elements
Implementation
As my campaigns gained momentum, I transitioned to implementing a comprehensive sales funnel, guiding customers through each stage of the purchasing journey, from generating awareness to nurturing interest, fostering intent, facilitating purchases, and promoting loyalty.
Implementation
After the initial testing phase, I concentrated on refining the sales funnel through:
- Segmentation: Organizing the email list into specific groups based on customer interests.
- Personalization: Tailoring content for each group.
- Feedback: Adjusting strategy based on customer responses.
- Testing: Experiment with different sending times, frequencies, subject lines, and types of content.
This systematic approach helped me achieve remarkable sales results and significantly improved email open rates.
